Jaga Pokkuru (Scallop Salt Flavor) – A Savory Hokkaido Snack Souvenir

What It Is

Jaga Pokkuru is a premium potato snack by Calbee, made from 100% Hokkaido-grown potatoes. The “scallop salt flavor” version adds a touch of scallop powder (derived from Hokkaido scallops) to create a savory, umami twist on the original.

This version retains the crispy texture and the potato’s natural flavor, enhanced by a mild sea breeze essence from the scallop seasoning. It’s a regional variant that highlights Hokkaido’s marine and agricultural synergy.

Product Details & Appeal

Brand / Variant: Calbee — Jaga Pokkuru (ほたて塩味 variant)
Ingredients Highlighted on Packaging: 100% Hokkaido potatoes, scallop powder (0.02%)
Flavor Twist: Adds a subtle shellfish umami note without overwhelming the potato base
Texture: Crisp, light, airy—signature “skin-on potato” crunch remains intact
Souvenir Value: As a Hokkaido-only or regional variant, it’s a collectible version for snack lovers and travelers

Why It’s a Great Souvenir

Local identity: Emphasizes Hokkaido produce (potatoes and scallops)
Distinctive variant: The scallop flavor makes it different from the usual Jaga Pokkuru, creating a special appeal
Snackable & shareable: The individual packaging makes it easy to distribute as gifts

Translation of the Japanese Text from the “THANK YOU” Page

Here is an English translation of the Japanese text printed inside the box that accompanies the “THANK YOU” header:

[English Translation]

THANK YOU!

The land and sea of Hokkaido.
Here, potatoes and scallops were grown.

When they met, comrades of the sea joined Jaga Pokkuru.
The deliciousness of “Jaga Pokkuru” is built from people’s heartfelt efforts.

Farmers grow the potatoes, makers produce them, deliverers bring them, givers present them, and eaters enjoy them.
From hand to hand, we relay and carry happiness forward.

May “Jaga Pokkuru,” beloved by people across the world, continue to be loved.
We deliver it to you from Hokkaido with all our hearts.

“Please also check the character introduction inside the box!”