Pink Black Thunder – Hokkaido’s Limited Edition Strawberry & Milk Twist on a Classic

What It Is

Pink Black Thunder (ピンクなブラックサンダー) is a Hokkaido-exclusive, limited edition version of the famous Black Thunder chocolate bar by Yuraku Seika.
Whereas regular Black Thunder is known for its dark, bold chocolate and crunchy biscuit core, this pink version blends Hokkaido strawberry and Hokkaido milk to bring a light, sweet, and slightly tangy flavor twist.

It retains the signature “zaku-zaku” crunchy texture from the biscuit bits, but with added strawberry chips to give it extra character.

Product Details & Availability

Name / Category: Pink Black Thunder (prepared chocolate confection)
Size & Packaging: Typically sold in packs with 10 small bars per set.
Nutrition (per 15 g bag): ~ 82 kcal, protein 1.0 g, fat 4.8 g, carbohydrates 8.8 g, salt equivalent 0.1 g
Shelf life / expiration: About 8 months from manufacture.
Storage: Avoid direct sunlight, high temperature, and humidity; keep below 28 °C.
Allergen Information: Contains milk, wheat, soy.(Based on Japan’s food labeling standards, this product falls under the 28 specified allergenic ingredients.)

Why It Makes a Great Souvenir

Regional exclusivity: Because it’s only sold in Hokkaido, it’s a rare treat that travelers will feel lucky to find.
Twist on a known brand: Many Japanese know Black Thunder already, so a pink version is a fun variation that makes for memorable gifting.
Snackable & shareable: Small bars are easy to pack, share, and try without taking bulk.
Local flavor: The strawberry + milk combination uses ingredients (or at least flavor themes) that evoke Hokkaido’s dairy reputation and strawberry cultivation.
Gift appeal: Because it’s both visually distinct (pink) and limited, it becomes a conversation starter as a souvenir.