Rokkatei Sweets Guide – A Must-Buy Souvenir Brand from Sapporo

What is Rokkatei?

Rokkatei (Rokkatei Seika Co., Ltd.) is a long-established confectionery brand founded in Obihiro in 1933. Today, it is widely recognized as one of Hokkaido’s most iconic sweet makers, beloved across the island for its high-quality sweets and beautifully designed packaging. In 1968, Rokkatei became the first company in Japan to manufacture and sell white chocolate, a milestone in the country’s confectionery history.

With shops throughout Hokkaido, Rokkatei is celebrated for both its Western-style pastries and traditional Japanese confections. For visitors, bringing home Rokkatei sweets as a souvenir is one of the best ways to experience the taste and spirit of Hokkaido.

5 Recommended Rokkatei Sweets

1. Marusei Butter Sand

The flagship product of Rokkatei. This sandwich cookie features a rich filling of raisins, white chocolate, and buttercream between buttery biscuits. It originated as a commemorative sweet when the company changed its name in 1977, and has remained one of the most popular souvenirs from Hokkaido.

2. Marusei Caramel

A soft and chewy caramel infused with almond and hazelnut crunch for added texture. The sweetness is balanced and not overwhelming, making it a sophisticated treat. Individually wrapped, it’s convenient to share or gift.

3. Marusei Butter Cake

A moist sponge cake made with rich Hokkaido butter and filled with smooth white chocolate cream. Its elegant flavor and compact size make it perfect for tea time or as a souvenir to bring home.

4. Yukiyakonko

A cookie inspired by the snowy landscapes of Hokkaido. Black cocoa biscuits sandwich a layer of creamy white chocolate, creating a striking contrast in both appearance and flavor. Crunchy, sweet, and slightly bitter, it’s a favorite among locals and tourists alike.

5. Hitotsunabe

A traditional-style sweet that combines azuki bean paste and mochi in a small earthenware-like container. Its name means “one pot,” and it represents the comforting, homestyle flavors of Hokkaido. It’s a unique product that connects Japanese confectionery tradition with Rokkatei’s playful creativity.

Why Choose Rokkatei Souvenirs?

Rokkatei’s sweets are not only delicious but also come in beautifully designed packaging featuring illustrations of Hokkaido flowers. Their balance of tradition and innovation makes them perfect souvenirs from Sapporo, appealing to both locals and visitors from abroad.