Yamaoyaji – A Hokkaido Butter Biscuit

Yamaoyaji (山親爺, Yama Oyaji) is a long-selling confection produced by Senshu-an Seika Co., Ltd. (千秋庵製菓株式会社). First released in 1930, it has been loved by Hokkaido locals for nearly a century.

The name “Yamaoyaji” literally means “mountain old man,” a traditional nickname for the bear that once roamed Hokkaido’s wilderness. Each biscuit is embossed with a relief of a skiing bear carrying a salmon, a motif that reflects the region’s unique culture and humor.

Made with high-quality butter, milk, and eggs, Yamaoyaji is a Western-style baked confection with a crisp texture, rich buttery flavor, and the gentle aroma of eggs. It continues to be a beloved treat and a popular souvenir from Hokkaido.

“Yamaoyaji” is the nickname traditionally given to the bear that once strode proudly through Hokkaido’s mountains and fields.
Sapporo Senshu-an’s Yamaoyaji is a Western-style biscuit made with high-quality butter, milk, and eggs.
The biscuit is embossed with a relief of a bear on skis carrying bamboo leaves and a salmon.
Since its release in 1930 (Showa 5), this confection has continued to be loved by the people of Hokkaido.

Shelf Life, Ingredients & Allergens

• According to a product listing, the approximate shelf life after delivery is ~ 40 days.
• Ingredients (partial list): wheat flour, sugar, eggs, butter, glutinous rice powder, sweetened condensed milk, milk, salt, leavening agents, vitamin E (as antioxidant)
• Allergen information: Contains wheat and milk (Based on Japan’s food labeling standards, this product falls under the 28 specified allergenic ingredients.)

Why It Makes a Great Souvenir

• Classic history & reputation: As a long-established product with strong local roots, it is recognized by many Hokkaido locals as a heritage snack.
• Distinctive flavor profile: The butter-forward taste, crisp texture, and unique motif make this more than just a simple senbei.
• Portion & format variety: From bite-sized to tin packs, there’s a format suitable for solo travelers or group gifts.