Yoitomake – A Unique Hokkaido Confection

Yoitomake is a distinctive rolled sponge cake from Hokkaido, particularly famous in the city of Fukagawa. It features a soft sponge filled with a layer of sweet and tangy haskap (blue honeysuckle) jam, then rolled and coated with more jam on the outside for a glossy finish. The result is a moist, fruity dessert with a balance of sweet and slightly tart flavors.

What Does “Yoitomake” Mean?

The name comes from a Japanese work chant used by laborers, especially in fishing or logging, to keep rhythm while working. “Yoitomake” (ヨイトマケ) roughly translates to “heave-ho” or “pull together”. The dessert was named to convey a sense of Hokkaido’s hardworking spirit and strong community ties.

Why It’s Special

• Made with haskap berries, a fruit native to Hokkaido, known for its rich antioxidants and unique flavor.
• Often considered a nostalgic treat for locals, as it has been sold for decades.
• The vivid purple-red color of the jam makes it eye-catching as a gift or souvenir.

💡 Tip: Yoitomake can be found in selected confectionery shops in Sapporo and is best enjoyed fresh. If buying as a souvenir, check the shelf life—many versions have a relatively short expiry date due to their moist texture.

Product Details

Raw Materials

Sugar (produced in Japan), eggs, wheat flour, mixed jam (starch syrup, apricot, sugar, mandarin orange), haskap berries, starch syrup, fermented seasoning, lemon juice, honey, edible film (oblate) / trehalose, leavening agent, acidulant, gelling agent (pectin), thickener (xanthan gum), emulsifier (Contains wheat, egg, apple, and soybean) This product is manufactured on production lines that also handle products containing milk.

How to Save

Store in a cool, dry place away from direct sunlight, high temperatures, and humidity. Shelf life: 45 days from the date of manufacture.