Yoitomake Apple Flavor – A Fruity Twist on a Hokkaido Classic

What It Is

Yoitomake (よいとまけ) is a famous confection from Tomakomai, Hokkaido, originally launched in 1953. It’s known as “Japan’s hardest to eat sweet … but once you eat it, it’s delicious.” The original version uses haskap jam inside a rolled sponge cake.

The Apple Flavor variant replaces the haskap jam with domestic apple jam, offering a different but elegant fruity accent. The company introduced it as a sister product to diversify flavors beyond their classic lineup.

Translation

Hokkaido Specialty Confection — Yoitomake

“Japan’s hardest sweet to eat… but once you do, it’s delicious.”

Since its release in 1953, this confection has been lovingly made for more than half a century, maintaining its timeless flavor.

It is the signature product of “Haskap Confectionery Mitsuboshi”, representing the city of Tomakomai in Hokkaido.

Key Features & Product Details

Flavor & Balance: The apple variety aims to maintain the sweetness of the original Yoito-make while introducing the apple’s natural acidity and aroma.
Ingredients & Allergen Note: According to the official “Yoitomake” site, the original version includes allergens, egg, apple, and soy are included.
Shelf Life: 45 days from the manufacturing date.

Why It’s a Great Souvenir

Brand Recognition & Legacy: Yoitomake is deeply rooted in Hokkaido confectionery history, making it meaningful as a regional gift.
Unique Variant: The apple flavor gives travelers something new to try besides the standard haskap version.